Paulo's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paulo wants to apply what he recently learned as a marketing major and he has recommended that his family's business should
A)emphasize fresh, locally sourced perishables.
B)target the broadest possible customer base.
C)eliminate customer frills and extras.
D)offer fewer private-label brands.
E)offer more national brand packaged goods and few perishables.

Question

Quizplus · Accepted Answer

Emphasizing fresh, locally sourced perishables can differentiate the business from other kinds of retailers and attract customers who value quality and health. This strategy can also support local farmers and build a community of loyal customers. Targeting the broadest possible customer base and offering more national brand packaged goods and fewer perishables may not effectively distinguish the business from competitors. Eliminating customer frills and extras may also detract from the shopping experience and drive customers away. Offering fewer private-label brands may limit the variety of products and reduce the potential for profits.

Paulo's Family Has Owned and Operated a Small Chain of Conventional