A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is probably shopping at a(n)
A)specialty store.
B)extreme value retailer.
C)full-line discount store.
D)department store.
E)convenience store.

Question

Quizplus · Accepted Answer

A full-line discount store typically offers fashionable merchandise at relatively low prices, and strives to maintain a pleasant shopping environment for customers. Specialty stores typically carry higher-priced, specialized merchandise, while extreme value and convenience stores may not offer a wide selection of fashionable merchandise or a pleasant shopping environment. Department stores may carry fashionable merchandise, but their prices may not be considered low-cost.

A Customer Who Is Shopping for Fashionable but Relatively Low-Cost