If you are a manufacturer and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections, you'd most likely choose a(n)
A)category specialist.
B)specialty store.
C)department store.
D)extreme value retailer.
E)warehouse club.

Question

Quizplus · Accepted Answer

A specialty store typically has a narrow but deep selection of merchandise and focuses on providing expert assistance to customers. This would be the best choice for a manufacturer looking to showcase their product in such an environment. Category specialists may also have a narrow focus, but they tend to offer a larger selection and may not have as much emphasis on customer service. Department stores tend to have broad selections and may not be the best fit for a specific product. Extreme value retailers and warehouse clubs offer discounted prices but typically have a limited selection and may not prioritize customer service.

If You Are a Manufacturer and You Want to Showcase