Coca-Cola wants its product available everywhere-grocery stores, convenience stores, restaurants, and vending machines. The more exposure the products get, the more they sell. The company is employing a(n)________ strategy.
A)intensive distribution
B)exclusive distribution
C)selective distribution
D)surplus distribution
E)contractual distribution

Question

Quizplus · Accepted Answer

Intensive distribution aims at making the product available at as many outlets as possible to increase its visibility and sales. Coca-Cola is using this strategy by making its product available in a variety of locations like grocery stores, convenience stores, and vending machines to reach a wider customer base.

Coca-Cola Wants Its Product Available Everywhere-Grocery Stores, Convenience Stores, Restaurants