Which of these activities is least likely to be improved with the use of an integrated CRM?
A)handling complaints
B)expediting returns
C)targeting future promotions
D)providing a seamless customer experience
E)collecting payments

Question

Quizplus · Accepted Answer

Although an integrated CRM can help with tracking and managing payments, it is not the main focus of CRM systems. Other activities, such as handling complaints, expediting returns, targeting future promotions, and providing a seamless customer experience, are more directly related to the demands and capabilities of a CRM system.

Which of These Activities Is Least Likely to Be Improved