As an omnichannel retailing operation matures, as in the case of Walmart, what tends to happen to its organizational structure?
A)separation of all operations
B)escalation of costs across all channels
C)growth of retail channel and diminishment of Internet channel
D)operational integration of all channels
E)growth of Internet channel and diminishment of retail channel

Question

Quizplus · Accepted Answer

As an omnichannel retailing operation matures, its organizational structure tends to shift towards operational integration of all channels. This means that the company will strive to create a single, seamless experience for customers across all channels, including brick-and-mortar stores, online shopping, and mobile apps. This requires a significant amount of coordination and collaboration across different teams and departments within the company, resulting in a more integrated organizational structure.

As an Omnichannel Retailing Operation Matures, as in the Case