Who retains complete power in a corporate vertical marketing system?
A)retail outlets
B)transportation companies
C)warehouse distribution centers
D)suppliers
E)parent company

Question

Quizplus · Accepted Answer

In a corporate vertical marketing system, the parent company retains complete power as they own and control all the other entities within the system. They coordinate and manage the distribution of goods and services from the production stage to the final point of sale, including the retail outlets, transportation companies, and warehouse distribution centers.

Who Retains Complete Power in a Corporate Vertical Marketing System