Barb overheard an unpleasant encounter between the manager of the paint store where she works and a sales rep who sells a well-known line of paint products. The rep insisted that his products should be more prominently displayed. The manager had other plans and told him so, and the conversation turned into a loud argument. What Barb observed was an example of
A)sales tactics.
B)channel conflict.
C)retail strategy tension.
D)passive aggressive behavior.
E)a failure of EDI processes.

Question

Quizplus · Accepted Answer

The situation described is an example of channel conflict, which occurs when there is disagreement or tension between different members of a distribution channel, such as the manufacturer, wholesaler, and retailer. The sales rep and the manager are both part of the same distribution channel for paint products, but they have different ideas about how the products should be marketed and displayed. This disagreement can lead to tension and conflict, which can affect the performance of the channel as a whole.

Barb Overheard an Unpleasant Encounter Between the Manager of the Paint