Walmart may have ________ power if a supplier desperately wants to be associated with Walmart, because being known as an important Walmart supplier enables that supplier to attract other retailers' business.
A)referent
B)legitimate
C)licensing arrangement.
D)information
E)coercive

Question

Quizplus · Accepted Answer

Referent power is based on the attractiveness and charisma of the leader; in this context, Walmart's status and influence can make suppliers eager to associate with it, hoping that this association will enhance their attractiveness to other retailers.

Walmart May Have ________ Power If a Supplier Desperately Wants