Walmart needs P&G to satisfy its customers, and P&G recognizes that if it can keep Walmart happy, it will have more than enough business for years to come. Walmart and P&G recognize that it is in their common interest to be
A)separate identities.
B)strategic partners.
C)supply chain intermediaries.
D)in a corporate vertical marketing system.
E)in an administered vertical marketing system.

Question

Quizplus · Accepted Answer

Both Walmart and P&G recognize the mutual benefit of working together and have formed a strategic partnership to satisfy their customers and ensure long-term business success.

Walmart Needs P&G to Satisfy Its Customers, and P&G Recognizes