Customers must see value in a product or service before they are willing to exchange time or money to obtain it, but not all customers see the same value in a product. To analyze how many units will be sold at any given price point, marketers draw on
A)a demand curve.
B)the law of averages.
C)multiple regression analyses.
D)economies of scale.
E)a sales orientation.

Question

Quizplus · Accepted Answer

Marketers use a demand curve to analyze how many units will be sold at any given price point. A demand curve illustrates how the quantity of a product demanded by consumers varies with its price. By analyzing the shape of the demand curve, marketers can determine the market's price sensitivity and identify the optimal price point for maximizing sales and profits.

Customers Must See Value in a Product or Service Before