Sabrina's is an upscale running gear store. Prices are based on customers' beliefs about the value of the gear. The store focuses on a limited target market and provides excellent customer service. Sabrina's is using a ________ pricing strategy.
A)customer-oriented
B)target profit
C)target return
D)status quo
E)maximizing profits

Question

Quizplus · Accepted Answer

Sabrina's is using a customer-oriented pricing strategy because they are basing their prices on customers' beliefs about the value of the gear and focusing on providing excellent customer service to a limited target market.

Sabrina's Is an Upscale Running Gear Store