When Amy decides how to price new products in her cosmetics store, she measures the value of her product offerings against those of the other stores in her area. Amy uses a ________ pricing strategy.
A)maximizing profits
B)target profit
C)target return
D)competitor-oriented
E)sales oriented

Question

Quizplus · Accepted Answer

Amy uses a competitor-oriented pricing strategy by measuring her product offerings' value against those of the other stores in her area. With this method, she sets her prices based on what her competitors are charging for similar products.

When Amy Decides How to Price New Products in Her