Bryce would love to own a Lamborghini someday but he knows if he has to ask how much they cost, he probably can't afford it today. Products like Lamborghini automobiles are most likely to be associated with
A)cross-shopping.
B)competitive parity pricing.
C)target return value.
D)prestige pricing.
E)break-even point pricing.

Question

Quizplus · Accepted Answer

Prestige pricing is the practice of pricing a product higher than its competitors' or its cost in order to give the perception of high quality and exclusivity. Lamborghini automobiles are a prime example of a product that is priced using prestige pricing.

Bryce Would Love to Own a Lamborghini Someday but He