Isabella knows that her customers always shop for top-of-the-line leather purses and price is not a consideration. She decides to price her line of purses and wallets above those of her closest competition in order to capture those customers who only look for the best. What type of strategy is Isabella using?
A)a top of market strategy
B)the value of quality
C)advantageous pricing
D)premium pricing
E)differential pricing

Question

Quizplus · Accepted Answer

Isabella is using premium pricing strategy by pricing her line of purses and wallets above those of her closest competitors to capture customers who only look for the best quality.

Isabella Knows That Her Customers Always Shop for Top-Of-The-Line Leather