Historically, prices were
A)the center of attention in almost all marketing strategies.
B)analyzed and changed constantly.
C)calculated to minimize contribution per unit.
D)allowed to vary seasonally as cross-shopping tendencies fluctuated.
E)rarely changed except in response to radical shifts in market conditions.

Question

Quizplus · Accepted Answer

Historically, prices were rarely changed except in response to radical shifts in market conditions. Pricing strategies were not as important as they are today, and companies focused more on production and distribution rather than setting and changing prices.

Historically, Prices Were