A new yoga studio might use a low introductory offer price to get people to join their new studio or to entice them away from their current studio. These low prices represent a ________ pricing strategy.
A)maximizing profits
B)target profit
C)target return
D)status quo
E)sales orientation

Question

Quizplus · Accepted Answer

Using a low introductory offer to entice customers away from their current studio or to try out a new studio is a sales orientation pricing strategy. The goal is not to maximize profits or achieve a target profit or return, but to generate initial interest and build a customer base through promotional pricing.

A New Yoga Studio Might Use a Low Introductory Offer