Fizzy Drinks Inc. decided to generate new sales by being the lowest price competitor in the soft drink market so as to attract customers away from higher-priced producers. What company objective does this reflect?
A)sales-oriented
B)profit-oriented
C)customer-oriented
D)production-oriented
E)competitor-oriented

Question

Quizplus · Accepted Answer

The objective of being the lowest price competitor in the market reflects a sales-oriented approach, which prioritizes increasing sales revenue as the primary goal.