Andrew's firm has set corporate direction to become one of the leaders in each of its significant market segments. It is Andrew's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide his effort?
A)industry-oriented
B)sales-oriented
C)competitor-oriented
D)innovation-oriented
E)customer-oriented

Question

Quizplus · Accepted Answer

A sales-oriented objective focuses on increasing market share, even if it means sacrificing short-term profits. This objective is aligned with Andrew's mission to maximize market share.

Andrew's Firm Has Set Corporate Direction to Become One of the Leaders