Yum Yum Ice Cream Shoppe provides each employee with a clean, sharp-looking uniform. It also instructs employees to keep the work area neat, tidy, and uncluttered. Yum Yum Ice Cream Shoppe emphasizes ________ in the five service quality dimensions.
A)assurance
B)reliability
C)tangibles
D)responsiveness
E)empathy

Question

Quizplus · Accepted Answer

Tangibles dimension focuses on the physical appearance of facilities, equipment, personnel, and communication materials. The provision of employee uniforms and emphasis on neatness and tidiness of the work area falls under the tangibles dimension.

Yum Yum Ice Cream Shoppe Provides Each Employee with a Clean