Kelsey has been asked to report on how the company's high-rise jeans collection had spread through the marketplace. The management team wants to know which categories of adopters it originally applied to and which ones it applies to today. What process does Kelsey need to review?
A)supply and demand
B)diffusion of innovation
C)beta testing
D)economies of scale
E)brainstorming

Question

Quizplus · Accepted Answer

Kelsey needs to review the diffusion of innovation process, which explains how new products spread through the market and which categories of adopters they apply to.

Kelsey Has Been Asked to Report on How the Company's