Terri is trying to sell a new line of mammography equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Terri would want to identify innovators in his market, knowing these customers will most likely
A)spread positive word of mouth to other physicians.
B)buy one for each office in their practices.
C)reposition his products.
D)create demand among the late majority.
E)not need any service or support when using the product.

Question

Quizplus · Accepted Answer

Innovators are the first people to adopt new technology and are often opinion leaders in their field. Their positive word of mouth can help spread awareness and interest in the new line of mammography equipment among other physicians.

Terri Is Trying to Sell a New Line of Mammography