When microwaves were new, they typically cost over $300, were bulky and required extensive counter space, and had limited styles. Michelle and Will waited, wishing for more choices in the market. By the time they purchased a microwave, sales had leveled off and prices had declined significantly. Michelle and Will were part of the ________ diffusion of innovation group.
A)innovator
B)laggard
C)late majority
D)early majority
E)early adopter

Question

Quizplus · Accepted Answer

Michelle and Will waited until sales had leveled off and prices had declined significantly before purchasing a microwave, indicating they were part of the late majority group in the diffusion of innovation model. This group typically waits until a product has been well established and proven before making a purchase.

When Microwaves Were New, They Typically Cost Over $300, Were