Which adopter category refers to the last large group of buyers to enter a new product market?
A)late majority
B)early majority
C)laggards
D)early adopters
E)innovators

Question

Quizplus · Accepted Answer

The late majority refers to the last large group of buyers to enter a new product market. They tend to adopt new products just before the average person, and are cautious about trying out new technologies or products.

Which Adopter Category Refers to the Last Large Group of Buyers