Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U.S. markets where business and personal lifestyles tend to be faster-paced, compared to many other areas in the world. These products offered ________ with consumers' needs and priorities.
A)relative positioning
B)compatibility
C)observability
D)complexity
E)trialability

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which a product is consistent with existing cultural values, customs, practices, and infrastructures. Laptop computers, personal digital assistants, and cellular phones are all products that are compatible with the fast-paced business and personal lifestyles in the US, which is why they were readily accepted and diffused in the market.

Laptop Computers, Personal Digital Assistants, and Cellular Phones Were All