Which group is especially essential for bringing the other buying groups into the market?
A)matures
B)laggards
C)late majority
D)early majority
E)early adopters

Question

Quizplus · Accepted Answer

Early adopters are particularly crucial for introducing new products or technologies to the market. They are usually innovative, risk-takers and have a high level of social status in the community. They are often the first to try new products and services, and their opinion and behavior influence the adoption of the product by the early majority.

Which Group Is Especially Essential for Bringing the Other Buying