Innovators are a critical group of new product adopters because they
A)continue to buy the product after a new product is introduced.
B)act as reverse engineering consultants.
C)help with test marketing.
D)help the product gain market acceptance.
E)extend the product life cycle.

Question

Quizplus · Accepted Answer

Innovators are the first group of consumers to adopt a new product. They are important because they help a product gain market acceptance by influencing other consumers and by providing valuable feedback to the company about the product's strengths and weaknesses. This can help the company improve the product and make it more appealing to the broader market.

Innovators Are a Critical Group of New Product Adopters Because