A major struggle faced by first movers is that they
A)must modify a competitor's product without reproducing it.
B)use prototypes to dominate the market.
C)do not have access to test marketing.
D)have the job of establishing the market alone.
E)rely on laggards to buy their products.

Question

Quizplus · Accepted Answer

First movers are the companies that introduce new products or services in the market. They have the added responsibility of establishing a market for the product or service all by themselves. They need to invest heavily in marketing and advertising to create brand awareness and generate demand for the product. This is a major struggle faced by first movers.

A Major Struggle Faced by First Movers Is That They