Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________, a form of new idea generation.
A)premarket testing
B)licensing technology
C)consumer research
D)geodemographic analysis
E)brainstorming

Question

Quizplus · Accepted Answer

Brainstorming is a form of new idea generation in which a group of people gather to generate creative ideas and solutions to a problem or question. The situation described in the question is a classic example of a brainstorming session, in which the group is tasked with generating new names for a beach resort.

Suppose That You Work for an Advertising Agency and Are