On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the ABC firm confirms its target market (or markets)and decides how its product will be positioned. Then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. This process illustrates
A)the product launch.
B)the company's evaluation of results.
C)premarket demonstrations.
D)alpha testing.
E)beta testing.

Question

Quizplus · Accepted Answer

This process describes the final stages of product launch, where the firm confirms its target market and positions its product before finalizing the rest of the marketing mix and budget for the first year.

On the Basis of the Research It Has Gathered on Consumer