When McDonald's comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets before releasing it nationwide. When the company does this, it is engaged in
A)pretesting.
B)product launch.
C)test marketing.
D)product development.
E)concept testing.

Question

Quizplus · Accepted Answer

When McDonald's markets a new product in a limited number of outlets before releasing it nationwide, it is engaging in test marketing. Test marketing is a way for companies to gather feedback and data on new products before committing to a national launch. It can help identify any issues or tweaks that need to be made before rolling out the product to a wider audience. Therefore, option C is the best choice in this scenario.

When McDonald's Comes Up with a New Drink or Sandwich