How is consumer panel data collected during the test marketing phase of a new product introduction?
A)Panelists complete a questionnaire about the product.
B)Panelists scan their receipts on a home scanning device.
C)Stores provide sales data to companies.
D)Consumers voluntarily go to a website to record their preferences.
E)Focus groups are held in key markets.

Question

Quizplus · Accepted Answer

During the test marketing phase, consumer panel data is typically collected through the use of home scanning devices, where panelists scan their receipts to provide data on their purchases and usage of the new product. This data is then analyzed to determine the product's success and make any necessary adjustments before a wider launch. Other methods such as questionnaires, sales data from stores, website recordings, and focus groups may also be used, but the use of home scanning devices is a common and effective way to collect consumer panel data.

How Is Consumer Panel Data Collected During the Test Marketing