What characterizes the maturity stage of the product life cycle?
A)Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few
B)Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing
C)Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products
D)Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products
E)Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

Question

Quizplus · Accepted Answer

The maturity stage is characterized by peaked sales and a high number of competitors with similar products. Profits may be at their highest point, but they may also start to decline as competition increases. The typical consumers at this stage are the late majority.

What Characterizes the Maturity Stage of the Product Life Cycle