When Simon, an athletic trainer, invented a new heart monitor for runners, he could expect during the introductory stage that
A)sales would rise quickly, profits would jump, and even laggards would buy his product.
B)sales would level off, profits would decline, and mature runners would be attracted to his product.
C)sales would slow down, profits would peak, and early adopters of running equipment would be his major customers.
D)sales would be low and profits nonexistent, but he would attract running equipment innovators.
E)sales would be low, profits would be high, and all potential runners would jump at the opportunity to buy his product.

Question

Quizplus · Accepted Answer

During the introductory stage of a product lifecycle, sales are typically low because the market is just becoming aware of the product, and profits are often nonexistent as the costs of product development and marketing are being recovered. Innovators, or those who are eager to try new technologies and products, are usually the first to be attracted to such new offerings.

When Simon, an Athletic Trainer, Invented a New Heart Monitor