When consumers associate a brand with a certain level of quality and familiar attributes, allowing consumers to make quick decisions, the brand is
A)establishing novelty.
B)the only one the consumer will consider.
C)reducing delivery costs.
D)facilitating purchasing.
E)creating brand dilution.

Question

Quizplus · Accepted Answer

When a brand is associated with a certain level of quality and familiar attributes, it facilitates purchasing decisions for consumers. This means that consumers are more likely to choose that brand over others because they feel confident in their choice and can quickly recognize the brand's attributes.

When Consumers Associate a Brand with a Certain Level of Quality