It is Jason's job to determine how many consumers in the market are familiar with his company's Straight Shot brand of jeans. What information is Jason looking for?
A)brand awareness
B)brand loyalty
C)brand associations
D)brand conceptualization
E)perceived value

Question

Quizplus · Accepted Answer

Jason is looking for brand awareness, which measures the extent to which consumers are familiar with his company's Straight Shot brand of jeans.

It Is Jason's Job to Determine How Many Consumers in the Market