In addition to extensive online and outdoor advertising, Under Armour has intensified its ________ efforts by signing Washington Nationals baseball star Bryce Harper to the biggest endorsement deal for an MLB player.
A)logo
B)branding
C)social media
D)value
E)differentiation

Question

Quizplus · Accepted Answer

Signing a high-profile athlete like Bryce Harper for an endorsement deal is a strategy to enhance the brand's visibility and appeal, which falls under branding efforts.

In Addition to Extensive Online and Outdoor Advertising, Under Armour