Marketing expenditures allocated carefully can result in greater brand recognition, awareness, perceived value, and consumer loyalty for the brand, which all enhance the brand's
A)positioning.
B)licensing.
C)association.
D)equity.
E)solvency.

Question

Quizplus · Accepted Answer

Marketing expenditures can enhance a brand's equity by increasing brand recognition, awareness, perceived value, and consumer loyalty.

Marketing Expenditures Allocated Carefully Can Result in Greater Brand Recognition