For marketers, one of the benefits of achieving brand loyalty is
A)recognition through industry awards.
B)lower marketing costs associated with reaching loyal customers.
C)increased price sensitivity among loyal customers.
D)greater concern about competitors' actions.
E)few worries about copyright infringement.

Question

Quizplus · Accepted Answer

Achieving brand loyalty means that customers regularly purchase a particular brand without considering other options. This can reduce marketing costs associated with reaching customers because loyal customers are more likely to remember the brand and purchase it without the need for frequent advertising or promotions. This can result in significant savings for marketers in the long run.

For Marketers, One of the Benefits of Achieving Brand Loyalty