Brands can be owned by
A)manufacturers only.
B)any firm in the supply chain.
C)retailers only.
D)wholesalers and retailers only.
E)private-label generic retailers only.

Question

Quizplus · Accepted Answer

Brands can be owned by any firm in the supply chain, not just manufacturers or retailers. For example, a wholesaler can create its own brand of products and sell them to retailers, or a distributor can create a brand of products that it sells to wholesalers.

Brands Can Be Owned by