When Marvel Studios flooded retail stores with products based on its Avenger movie, this illustrated
A)strategic brand alteration.
B)rebranding.
C)brand licensing.
D)brand repositioning.
E)brand scaling.

Question

Quizplus · Accepted Answer

Brand licensing refers to the process where a company allows another company to use its brand name, logo or intellectual property in exchange for a royalty or other agreed payment. In this case, Marvel Studios allowed retail stores to use its brand name and characters to sell products related to the Avenger movie in exchange for payment.

When Marvel Studios Flooded Retail Stores with Products Based on Its