When Kraft's Philadelphia cream cheese changed its packaging from round to oval to ensure front-facing displays that can't spin and to fit more into the same shelf space, this was a subtle way in which the firm ________ its product.
A)repositioned
B)branded
C)sustained
D)individualized
E)privatized

Question

Quizplus · Accepted Answer

Repositioning refers to making changes to a product or brand's marketing and positioning to appeal to a different target audience or to differentiate it from competitors. The change in packaging from round to oval is a form of repositioning, as it allows for better shelf placement and potentially increased visibility and sales.

When Kraft's Philadelphia Cream Cheese Changed Its Packaging from Round