Joan subscribes to an online service that alerts her when other firms in her industry introduce a new product. This allows her to stay on top of what these other firms are doing. Joan is using marketing research primarily to
A) provide a link between her and the manufacturing process.
B) help her understand customer needs.
C) monitor her competitors.
D) increase profits through the sale of syndicated data.
E) decide how to price new products.
Correct Answer:
Verified
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