After reviewing the existing data on seasonal spending by his company's customers, Michael decides he needs new information collected to address his research questions. Michael needs ________ data to address the questions in his marketing research study.

Question

Quizplus · Accepted Answer

Since Michael needs new information specific to his research questions, he requires primary data which is collected first-hand for a specific research purpose. Secondary data, on the other hand, is data that has already been collected for a different purpose and may not be tailored to his research questions. Mined, syndicated, and warehoused data all refer to types of secondary data.

After Reviewing the Existing Data on Seasonal Spending by His