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Last Week, the Bank Manager Took Her Staff to Lunch

Question 36

Multiple Choice

Last week, the bank manager took her staff to lunch and asked them to share customer comments and concerns about the bank's newly reduced hours and other new policies. The bank manager is using the lunch as an informal marketing research effort intended primarily to


A) provide a link between herself and her profession.
B) help her understand the needs of her customers.
C) monitor her competitors.
D) decrease the uncertainty associated with decision making.
E) improve profitability.

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