Jalen is responsible for marketing research for a manufacturer of heating and cooling systems for the housing market. His boss asked him to cut back expenses, and asked "Why can't you just use information off the Internet? There's plenty out there." What is Jalen's best response to try to get his boss to change his mind?

Question

Quizplus · Accepted Answer

Jalen's response addresses the issue of using secondary data from the Internet, which may not be as reliable as primary data collected specifically for the company's needs. He points out the possible risks of relying on inadequate or outdated data. This response also shows that Jalen understands the importance of using accurate and timely data to ensure the success of the marketing research project.

Jalen Is Responsible for Marketing Research for a Manufacturer of Heating