Pet Food Plus wants to determine if packaging affects customer purchase decisions, so it placed two different packages for the same cat food on a local pet store shelf and then viewed store video to see which package customers reached for first. What form of research is this?

Question

Quizplus · Accepted Answer

This is an example of observation research, as the company is observing customer behavior in a natural setting (the pet store) to gather data on packaging preferences.

Pet Food Plus Wants to Determine If Packaging Affects Customer