Social media monitoring, in-depth interviews, and focus groups are all ________ research methods.

Question

Quizplus · Accepted Answer

Social media monitoring, in-depth interviews, and focus groups are all qualitative research methods, as they focus on gaining deeper insights and understanding of the opinions, attitudes, and behaviors of individuals. Quantitative research methods, on the other hand, rely on numerical data and statistical analysis to measure trends and patterns in a larger group or population. Data warehousing and syndicated marketing are not relevant terms to this question, and structured is not a correct answer as it refers to the format of a survey or questionnaire.

Social Media Monitoring, In-Depth Interviews, and Focus Groups Are All