When conducting a survey about choosing vacation destinations, Heidi will need to ________ in order to get reluctant respondents to provide honest information.
A) choose only highly verbal consumers
B) assure consumers that responses are confidential
C) use only focus group interviews
D) ask unstructured questions
E) create an efficient data warehouse
Correct Answer:
Verified
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Q105: What is neuromarketing?
A)the analysis of consumer comments
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Q109: A typical focus group has _ members.
A)2
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