As the author states, no matter how much never-to-be-recovered cash is poured into starting a magazine or keeping one going, _______ seem to be all that matter.

Question

Quizplus · Accepted Answer

The correct answer is "appearances" because the author emphasizes that despite the significant financial investment in starting or maintaining a magazine, it is the outward appearance or image of success and viability that seems to be most important.

As the Author States, No Matter How Much Never-To-Be-Recovered Cash